• ISSN 2320-771X (Online)
  • Monthly since 2013
  • Open access
  • Double blind peer review
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IJRHS – Vol.13 – 2025

  • Cross-Industry Branding for Entrepreneurs in Real Estate and Music Technology

    In today’s business landscape, the boundaries between industries are increasingly becoming blurred, offering opportunities for entrepreneurs to create cross-industry ventures. A particularly intriguing combination is the merger of the real estate sector with music technology, two…

  • Analyzing the Role of Personalization in Music Tech Consumer Engagement

    In recent years, personalization has become an essential component in shaping consumer experiences within the music tech sector, significantly influencing consumer engagement. Personalization is now embedded in virtually every aspect of music consumption, from streaming services…

  • Marketing Innovation in Niche Tech-Driven Music Markets

    This comprehensive study delves deeply into marketing innovation in niche tech-driven music markets, offering an extensive analysis of how emergent technologies—augmented reality (AR), virtual reality (VR), Internet of Things (IoT)–enabled instruments, and blockchain platforms—radically transform promotional…

  • Creating Immersive Musical Experiences Through IoT-Enabled Instruments

    The convergence of the Internet of Things (IoT) with musical instruments has led to the creation of a new genre of music that is highly interactive, dynamic, and responsive to real-time changes in performance and environmental…

  • Vol. 13, Issue 11, November 2025

    PUBLISHED: 2025-10-31 Original Research Article Sr. Title of Research Paper/Article   1 Creating Immersive Musical Experiences Through IoT-Enabled Instruments DOI: https://doi.org/10.63345/ijrhs.net.v13.i11.1 Dr. Saurabh Solanki 2 Marketing Innovation in Niche Tech-Driven Music Markets DOI: https://doi.org/10.63345/ijrhs.net.v13.i11.2 Dr. Deependra Rastogi  …

  • Impact of Augmented Reality on Experiential Music Performance

    Augmented Reality (AR) has profoundly transformed various industries, with entertainment and music performances being no exception. This manuscript delves into the impact of AR on experiential music performance, focusing on how it reshapes audience engagement, performer…

  • Strategic Brand Building for Music-Tech Startups in the Creator Economy

    The emergence of the Creator Economy has significantly reshaped the way music and technology interact. Music-Tech startups now operate in an ecosystem where independent creators dominate, and digital platforms offer unprecedented opportunities for engagement and monetization.…

  • Exploring Blockchain Applications in Artist Management and Royalty Tracking

    The music and entertainment industries have faced persistent challenges in artist management and royalty tracking, including issues related to transparency, delays, and disputes over compensation. These challenges often arise due to the involvement of numerous intermediaries,…

  • The Role of Interactive Sound Interfaces in Enhancing Musical Creativity

    This manuscript explores the transformative role of interactive sound interfaces in enhancing musical creativity, focusing on their ability to revolutionize the process of music composition and performance. The evolution of sound interfaces, from simple electronic instruments…

  • Integrating AI in the Design of Technological Musical Instruments

    The integration of artificial intelligence (AI) into the design of technological musical instruments has ushered in a paradigm shift in both instrument functionality and musician–instrument interaction. By leveraging machine learning algorithms, deep neural networks, and real-time…