Commerce and economics
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Strategic Brand Building for Music-Tech Startups in the Creator Economy
Published Paper PDF: Download PDF DOI: https://doi.org/10.63345/ijrhs.net.v13.i10.4 Dr Kamal Kumar Gola COER University Roorkee Uttarakhand, India Abstract The emergence of the Creator Economy has significantly reshaped the way music and technology interact. Music-Tech startups now operate in…
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Microservices and DevOps: Accelerating eCommerce Delivery
Aneeshkumar Perukilakattunirappel Sundareswaran Cochin University of Science And Technology, Cochin, Kerala, India Prof (Dr) Ajay Shriram Kushwaha Sharda University, Greater Noida, U.P. 201310, India Abstract The combination of microservices and DevOps has revolutionized the delivery and…
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Importance of granular logging for an effective Trust and Safety system
Rahul Jain, Texas A&M University, College Station, TX 77840, United States , Pushpa Singh, Assistant Professor, IILM University, pushpa.singh@iilm.edu Abstract Granular logging plays a critical role in building an effective Trust and Safety system within…
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Comparative Analysis of Zamindari and Ryotwari Systems and Their Socioeconomic Impact
Suraj Prasad Independent Researcher Uttar Pradesh, India Abstract The Zamindari and Ryotwari systems, instituted under British colonial rule in India, represent two fundamentally distinct approaches to land revenue administration, each with profound and long-lasting socioeconomic consequences.…
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Mapping Maritime Trade Routes of Ancient India Using Archaeological Data
Madhuri Sharma Independent Researcher India Abstract This study offers a comprehensive, data-driven reconstruction of ancient India’s maritime trade networks through the integration of archaeological evidence, paleoenvironmental reconstructions, and advanced geospatial analysis. Drawing upon coastal excavations, underwater…
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Digitalization and Internationalization Strategies of Multinational Enterprises: A Comparative Study of Developed and Emerging Economies
— Digitalization has significantly influenced the international business environment by changing the ways multinational enterprises (MNEs) enter foreign markets, coordinate international operations and manage global value chains. Technologies such as cloud computing, big-data analytics, e-commerce, enterprise…
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Behavioural Biases versus Rational Choice Theory: A Conceptual Analysis of Economic Decision-Making
Published Paper PDF: Download PDF DOI: https://doi.org/10.63345/ijrhs.net.v8.i5.1 Jaya Economics North East Christian University Dr. Hari Dutt Sharma Economics North East Christian University Abstract— Economic decision-making has traditionally been explained through Rational Choice Theory (RCT), which assumes…
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Textiles and Trade in Medieval South India: A Forgotten Economic Engine
Alka Mehra Independent Researcher India Abstract This manuscript investigates the centrality of textile production and trade in medieval South India (c. 1000–1500 CE), arguing that textiles constituted a dynamic and hitherto underappreciated economic engine that drove…