Rajesh Patel
Independent Researcher
Gujarat, India
Abstract
This study investigates the multifaceted impact of reality television on the career aspirations, lifestyle orientations, and value frameworks of youth in semi-urban India. Through a mixed-methods design combining a structured survey of 100 participants aged 15–24 with in-depth qualitative interviews, the research explores how repeated exposure to reality programming shapes young viewers’ notions of success, self-identity, and social mobility. Key findings reveal that while reality TV often inspires entrepreneurial drive and creative experimentation—especially via shows like Shark Tank India—it simultaneously cultivates materialistic outlooks and unrealistic expectations about fame and rapid achievement. Notably, 48% of surveyed youth now prioritize non-traditional careers (e.g., content creation, performance arts) over established professions, and 74% equate fame with personal success.
Qualitative themes underscore both empowerment (“I feel I can start my own venture”) and disillusionment (“I believed it would be easy to become a star”). The study highlights the crucial role of media literacy in moderating these effects, recommending targeted educational interventions, community workshops, and more responsible programming practices. By illuminating the dual-edged influence of reality television, this research offers actionable insights for educators, policymakers, and content producers aiming to harness positive outcomes—such as increased creativity and entrepreneurial ambition—while mitigating downsides like distorted work ethics and materialism.
Keywords
reality television; youth aspirations; semi-urban India; media influence; career choices
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