DOI: https://doi.org/10.63345/ijrhs.net.v13.i7.4
Manasi Kulkarni
Independent Researcher
Maharashtra, India
Abstract
This study examines how linguistic identities influence voting behavior across the four major South Indian states: Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu. Employing a mixed-methods approach that integrates quantitative analysis of election data from the past two decades with qualitative insights drawn from voter interviews and focus group discussions, the research uncovers patterns linking language affiliation, party messaging, and turnout rates. Findings reveal that parties leveraging regional language pride secure higher vote shares among monolingual electorates, while bilingual and multilingual voters exhibit more nuanced, issue-driven choices. The study also highlights the mediating role of socio‐economic factors—such as education, income, and urbanization—in moderating language-based appeals. These insights contribute to the broader understanding of identity politics in India, suggesting that while linguistic mobilization remains potent, its effectiveness varies considerably across demographic segments and urban–rural divides. The paper concludes with recommendations for political actors to craft communication strategies that balance regional language appeals with inclusive, policy‐centered messaging.
Keywords
Language identity, voting behavior, South India, regional parties, identity politics
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