Marketing and e-commerce
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Impact of Online Customer Reviews on Consumer Buying Behaviour: An Empirical Study
— The rapid growth of e-commerce and digital platforms has significantly changed the way consumers search for information before purchasing products and services. Among the various forms of online information, customer reviews and ratings have become…
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Cultural Stereotypes in Indian Advertising and Their Historical Roots
— The portrayal of cultural stereotypes in Indian advertising has been a persistent element since the advent of commercial mass media in the subcontinent. This manuscript examines how historical roots—from colonial-era print advertisements to post-independence radio…
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Beyond Rational Choice: A Review of Emotional, Behavioural, and Institutional Perspectives in Consumer Decision-Making
— Rational Choice Theory has traditionally been employed to explain consumer behavior based on the assumption that consumers possess stable preferences and make unbiased and objective judgments in selecting products maximizing their utility. Nevertheless, a significant…
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Change Control Documentation Processes in Post-Marketing Authorization Phases
Published Paper PDF: Download PDF Dr. Victor Almeida Faculty of Engineering and Robotics Rio de Janeiro Institute of Technology, Brazil Abstract Change control documentation is a pivotal component of post-marketing authorization (PMA) activities in the pharmaceutical…
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Real Estate Branding and Investment Marketing Using Immersive Media
Published Paper PDF: Download PDF Dr. Tushar Mehrotra DCSE, Galgotias University Greater Noida, UP, India tushar.mehrotra@galgotiasuniversity.edu.in Abstract — In the rapidly evolving real estate market, branding and investment marketing are critical to gaining a competitive edge.…
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Analyzing the Role of Personalization in Music Tech Consumer Engagement
Published Paper PDF: Download PDF DOI: https://doi.org/10.63345/ijrhs.net.v13.i11.3 Dr. Tushar Mehrotra DCSE, Galgotias University Greater Noida, UP, India tushar.mehrotra@galgotiasuniversity.edu.in Abstract In recent years, personalization has become an essential component in shaping consumer experiences within the music tech sector,…
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Marketing Innovation in Niche Tech-Driven Music Markets
Published Paper PDF: Download PDF DOI: https://doi.org/10.63345/ijrhs.net.v13.i11.2 Dr. Deependra Rastogi IILM University Greater Noida, Uttar Pradesh 201306, India Abstract This comprehensive study delves deeply into marketing innovation in niche tech-driven music markets, offering an extensive analysis…
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Agile Project Management in Retail Technology: Scaling Agile Frameworks for Multi-Channel Retail Technology Deployments
Geetha Yodham Rajendra Anna University Ganadipathy Tulsi’s Jain Engineering College Kaniyambadi, South, Vellore, Tamil Nadu 632102 Prof.(Dr.) Arpit Jain KL University, Vijayawada, Andhra Pradesh, India Abstract The retail technology landscape is evolving at an unprecedented pace,…
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Real-Time Advertising Data Unification Using Spark and S3: Lessons from a 50GB+ Dataset Transformation
Karthik Venkatesan New York University, , NY 10012, United States Dr. Saurabh Solanki Aviktechnosoft Private Limited Govind Nagar, Mathura, UP, India saurabh@aviktechnosoft.com Abstract: In the ever-evolving landscape of digital advertising, real-time data processing and unification…