Marketing and e-commerce
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Customer Sentiment Unlocked: Using LLMs and Deep Learning for Predictive Customer Engagement Models
Sushira Somavarapu Louisiana State University Baton Rouge, LA 70803, United States Dr. Neeraj Saxena Professor MIT colleges of Management Affiliated to MIT Art Design and Technology University Pune Abstract – Understanding customer sentiment is critical for…
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AI-Driven Fraud Detection Using Locality Sensitive Hashing in Customer Data Analytics
Fraud detection has become a critical challenge in the era of digital transactions, where large volumes of customer data are generated every second. Traditional methods relying on predefined rules or manual investigation are proving to be…
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Mediating Role of Brand Attitude and Trust in Social Media Advertising
Published Paper PDF: Published PDF DOI: https://doi.org/10.63345/ijrhs.net.v12.i1.1 Pramod Rana Research Scholar Maharaja Agrasen Himalayan Garhwal University Uttarakhand, India Prof. (Dr) Punit Goel Research Supervisor Maharaja Agrasen Himalayan Garhwal University Uttarakhand, India https://orcid.org/0000-0002-3757-3123 Abstract Social media advertising…